1. Look at the forms of the word crises and its collocations.
Word forms
singular crisis
plural crises
Collocations
ADJ. acute, grave,
major, severe, full-blown | growing, mounting | impending, looming
VERB + CRISIS be
faced with, be hit by, face, go through, have (informal), suffer With
competition from cheap imports, the British coal industry is facing a serious
crisis. He's having a mid-life crisis. | cause, create, lead to,
precipitate, provoke, spark off | deal with, defuse, ease, handle, overcome,
resolve, respond to, solve, tackle Union leaders are taking
immediate steps to defuse the crisis. attempts to ease the town's housing
crisis | survive, weather | avert, prevent | aggravate
CRISIS + VERB arise, occur waiting
for the next crisis to arise | deepen,
worsen | be over As soon as the crisis was over, she
relaxed.
- Think of a crisis you have/ your country has experienced. Say what caused the crisis, what happened and how it was handled. What implications did it have? Do you think it could have been averted?
- What sort of crises do business managers have to face?
- How is a business crisis different form a business problem?
- How important is it to have a contingency plan/ set up a crisis-management team before the crisis hits/ accept liability/ disclose as much information as possible?
- Can you think of any examples of recent business crises? Which do you think have been the worst in recent years?
5. Look at the crisis management tips. Which ones are the most important and why?
Anticipate
the worst
Conducting
meetings with your crisis team at least once a month to brainstorm possible
problems and setbacks and how to control them is a simple way to prepare you
and your staff in case trouble ever hits the fan. It will allow everyone to be
on the same page if a misfortune occurs.
Respond
in a timely manner
The more
you wait, the more damage can be done.
Transparency
is everything
Honesty is
the most underrated tool to use for your crisis management strategy, and
genuinely apologizing and accepting responsibility is the only way you’re going
to receive forgiveness, no matter what the severity of the situation is.
Keep everyone in the loop
Constantly
update all the stakeholders with any new information you receive on the
situation, and outline to them how you’re going about handling the crisis.
Stay socially active
You should
constantly be updating your social media accounts to ensure to your loyal
clientele that you have everything under control. The more you remain dormant
on social media, the more people will assume that the problem is out of
control.
Don’t
bury bad news.
Don’t try
to conceal what is happening, it will get out eventually and aggravate the
situation.
Never
say “No comment” or “Off the record”.
Saying “No
comment” or “off the record” implies guilt. Remaining silent on your part will
only increase employee and shareholder anxiety.
6. Watch the video and answer the questions.
- What is a crisis?
- Is it always possible to predict and avert a crisis?
- What steps need to be taken to respond to a crisis effectively?
Homework
Read the article
Related materials
video exercise
Flashcards
Market Leader upper-intermediate
4 stage plan
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